http://opinionator.blogs.nytimes.com/2012/10/20/your-assignment-for-today-chew-gum/
As I begun to read only the first paragraph, I was immediately interested in the article. Emanuel introduces the topic as he reminisces, "When I was growing up, you would be sent to the principal's office for chewing gum in school. We were told chewing gum was bad; it caused cavities". This opening phrase is structured perfectly for him to begin his argument. He contrasts the ways of the old versus the new generations. He states the consequences and the reasons behind them; it caused cavities. His structure is a great start it leads him into a discussion of the discoveries of the new generation. He supports his opinion with the benefits of chewing gum, and backs it up with claims explaining the reasoning.
Emanuel includes an array of details to convince the audience that gum is overall beneficial. The writer provides astonishing facts which make the readers question why this isn't already in affect. What I found most shocking is that more than 50 million hours of school are missed each year because of dental problems (Emanuel). This statement allows the readers to take a step back and overlook the overall affect. 50 million hours of missed school is a big statement, especially to the one's concerned with education; the parents. Therefore Emanuel succeeds in connecting with his targeted audience.
Throughout Emanuel's commentary, he keeps his readers intrigued with the help of his sophisticated diction. Emanuel informs the readers in the second paragraph of the new use for gum as he writes, "Like chocolate and coffee, gum is now being rehabilitated." The word he emphasizes on here is rehabilitated. He applies this action to the gum, almost personifying it. With this, the gum can be re-defined, similar to cherished treats such as coffee and chocolate. Emanuel appeals to a new, more broad audience here as he uses items many people can relate to.